Privacy Policy
This Privacy Policy describes how PharmDtoBe Guides ("we", "us", or "our") collects, uses, and shares your personal information when you visit, use services on, or make a purchase from www.pharmdtobeguides.com (the “Site”).
INFORMATION WE COLLECT ABOUT YOU
When you access the Site, we will learn certain information about you during your visit.
Information You Provide To Us:
The Site provides various places for users to provide information. We collect information that users provide by:
Filling out forms on the Site (e.g., contact forms, order forms, email subscription forms).
Communicating with us via contact forms or email.
Responding to surveys.
Using our search feature.
Providing comments or other feedback.
Providing information when ordering a product or service via the Site.
This information may include your name, email address, billing address, shipping address, phone number, and payment information (including credit card numbers, processed by our payment processors). We refer to this as “Order Information” when related to a purchase or attempted purchase, but collect similar information for other interactions.
We use information you provide to us to deliver the requested product and/or service, fulfill orders (including processing payments, arranging shipping, providing invoices/confirmations), communicate with you, screen orders for potential risk or fraud, improve our overall performance, and, when in line with the preferences you have shared with us, provide you with offers, promotions, information, or advertising relating to our products or services.
Information We Collect Through Automatic Data Collection Technology (Device Information):
As you navigate through our Site, we automatically collect certain information about your device and browsing actions. We may use automatic data collection technologies, including Google Analytics and the Facebook Pixel, to collect information about your equipment, browsing actions, and patterns. This includes:
Information about your device: web browser type, operating system, IP address, time zone, and some of the cookies installed on your device.
Browsing information: the individual web pages or products you view, the websites or search terms that referred you to the Site, information about how you interact with the Site (e.g., traffic patterns, pages visited, time spent), and communications between your computer and our Site.
Location information (generally derived from your IP address).
We refer to this automatically-collected information as “Device Information”.
The Device Information we collect automatically is primarily used for statistical data to help us improve our Site and service offerings, and does not initially include personal identifiers. However, if you voluntarily provide personal information (e.g., by placing an order or signing up for emails), our systems may associate the automatically collected Device Information with your personal information. We use Device Information to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
When we talk about “Personal Information” in this Privacy Policy, we are talking both about information you provide to us (like Order Information) and automatically collected information (Device Information).
USE OF COOKIES AND PIXELS
Similar to other commercial websites, our Site utilizes standard technologies called “cookies,” server logs, and other tracking technologies like “web beacons,” “tags,” and “pixels” to collect information about how our Site is used.
Cookies: These are small data files placed on your device or computer, often including an anonymous unique identifier. When you visit a website, that site’s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites. Cookies help us understand user behavior, facilitate effective advertising, and measure website functionality. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
Log Files: These files track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web Beacons, Tags, Pixels: These are electronic files used to record information about how you browse the Site. We utilize social media pixels (specifically the Facebook Pixel). These pixels allow social media sites (like Facebook/Meta) to track visitors to outside websites to tailor advertising messages users see while visiting that social media website, measure ad effectiveness, and build targeted advertising audiences. We use these pixels in compliance with the policies of the respective social media platforms.
Managing Your Preferences: We use a cookie consent management tool (WebsitePolicies) to help manage your preferences for non-essential cookies and tracking technologies in accordance with applicable laws like GDPR and CCPA/CPRA. When you first visit our Site, and periodically thereafter, you may be presented with a banner allowing you to provide consent for, or opt-out of, certain types of cookies and tracking based on your jurisdiction. You can typically adjust your preferences at any time through the settings provided by this tool, often accessible via a link in the website footer or within the cookie banner itself.
These technologies are used for various purposes, including essential site function, performance analytics (e.g., via Google Analytics), and advertising/marketing analytics and targeting (e.g., via Facebook Pixel). Your choices regarding these technologies can be managed as described above.
THIRD PARTY USE OF COOKIES AND TRACKING TECHNOLOGIES
Some content or applications, including advertisements, on the Site may be served by third-parties, including advertisers, ad networks and servers, content providers, and application providers (like our platform provider, analytics services, and payment processors). These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies (like pixels) to collect information about you when you use our Site.
The information they collect may be associated with your personal information, or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content, or for their own analytics and operational purposes.
We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. Refer to the "SHARING YOUR PERSONAL INFORMATION" and "BEHAVIOURAL ADVERTISING" sections for more details on key third parties and opt-out options.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to:
Fulfill any orders placed through the Site (including processing your payment information via Stripe or PayPal, arranging for shipping if applicable, and providing you with invoices and/or order confirmations).
Deliver requested products or services, including access to online courses hosted on Systeme.io.
Communicate with you regarding orders, inquiries, or customer service matters.
Screen our orders for potential risk or fraud.
When in line with the preferences you have shared with us (e.g., through email signup), provide you with information, newsletters, promotions, or advertising relating to our products or services via Systeme.io's built-in email marketing features.
We use the Device Information that we collect to:
Help us screen for potential risk and fraud (in particular, your IP address).
Improve and optimize our Site (for example, by generating analytics via Google Analytics about how our customers browse and interact with the Site).
Assess the success of our marketing and advertising campaigns (using tools like Google Analytics and the Facebook Pixel).
Understand website traffic and user behavior.
Support targeted advertising efforts as described below.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above, and to operate our business. We do not sell, rent, or lease our email subscription lists to third parties. We will not disclose your email address or other personal information to any third parties except as allowed in this policy or required by law.
The key third parties we share data with include:
Systeme.io: As our core platform provider, Systeme.io hosts our website, processes e-commerce transactions, delivers emails (transactional and marketing), and hosts our online courses. We share necessary Personal Information with Systeme.io to enable these functions. You can read more about how Systeme.io processes data (as a data processor for us) in their privacy policy, typically available on their website. (Note: If we add future services like community hosting through Systeme.io, this policy will be updated accordingly).
Stripe & PayPal: To process payments securely when you make a purchase. We share necessary Order Information (like name, billing address, payment details – handled directly by them) with these processors. You should review their respective privacy policies for details on how they handle your data.
Google Analytics: To understand website traffic and user behavior to improve the Site. We share Device Information (like IP address, browsing data) with Google Analytics. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Facebook (Meta): Through the use of the Facebook Pixel, we share Device Information (like IP address, pages visited, actions taken on the Site) with Facebook for tracking advertising effectiveness, optimizing ads, building targeted audiences for advertising, and analyzing user interactions originating from or related to Facebook/Meta platforms. See the "BEHAVIORAL ADVERTISING" section for opt-out information.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIORAL ADVERTISING
As described above, we use your Personal Information (particularly Device Information collected via cookies and pixels) to provide you with targeted advertisements or marketing communications we believe may be of interest to you. This often involves sharing information with third-party advertising platforms like Google and Facebook (Meta).
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising from specific services using the links below:
Additionally, you can opt out of some interest-based advertising services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/?c=2&lang=EN.
Opting out of targeted advertising does not mean you will stop seeing ads altogether; it means the ads you see may be less relevant to your interests. Note that under some privacy laws (like CCPA/CPRA), the use of cookies/pixels for targeted advertising may be considered "sharing" personal information, which you have the right to opt-out of (see "Your Rights" section).
EMAIL INFORMATION & POLICIES
If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received online, mail, and telephone. This also applies when you register for our website, sign up through any of our forms using your email address, or make a purchase on this Site.
We are committed to keeping your e-mail address confidential. We do not sell, rent, or lease our subscription lists to third parties, and will not disclose your email address to any third parties except as allowed in the section titled "SHARING YOUR PERSONAL INFORMATION" or as required by law.
We will maintain the information you send via e-mail in accordance with applicable federal law.
In compliance with the CAN-SPAM Act, all marketing e-mails sent from our organization will clearly state who the e-mail is from and provide clear information on how to contact the sender. In addition, all marketing e-mail messages will also contain concise information on how to remove yourself from our mailing list so that you receive no further e-mail communication from us.
Our emails provide users the opportunity to opt-out of receiving communications from us by reading the unsubscribe instructions located at the bottom of any marketing e-mail they receive from us at any time. Users who no longer wish to receive our newsletter or promotional materials may opt-out of receiving these communications by clicking on the unsubscribe link in the e-mail.
HOW DO WE PROTECT YOUR INFORMATION AND SECURE INFORMATION TRANSMISSIONS?
We employ commercially reasonable methods to ensure the security of the information you provide to us and the information we collect automatically. This includes using standard security protocols (like SSL) and working only with reputable third-party vendors (like Systeme.io, Stripe, PayPal) who implement their own security measures.
Email is not recognized as a secure medium of communication. For this reason, we request that you do not send private information (like credit card details) to us by email. Doing so is allowed, but at your own risk. Information you enter on our website during checkout or in sensitive forms may be transmitted securely via a secure medium known as Secure Sockets Layer, or SSL. Credit Card information and other sensitive payment information is processed directly by our payment processors (Stripe, PayPal) and is never transmitted unencrypted or via email by us.
We may use software programs to create summary statistics, which are used for such purposes as assessing the number of visitors to the different sections of our site, what information is of most and least interest, determining technical design specifications, and identifying system performance or problem areas.
For site security purposes and to ensure that this service remains available to all users, we use software programs and rely on our platform provider (Systeme.io) to monitor network traffic to identify unauthorized attempts to upload or change information, or otherwise cause damage.
DO NOT TRACK
Please note that we do not currently alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. Industry standards regarding Do Not Track signals are still evolving.
YOUR RIGHTS
Depending on your location, you may have certain rights regarding your personal information under laws like the General Data Protection Regulation (GDPR) for European residents and the California Consumer Privacy Act / California Privacy Rights Act (CCPA/CPRA) for California residents.
European Residents (GDPR):
If you are a European resident, you have the right to:
Access: Request access to the personal information we hold about you.
Correction: Ask that your personal information be corrected or updated if it is inaccurate.
Deletion: Request that we delete your personal information, subject to certain exceptions.
Object to Processing: Object to our processing of your personal information based on legitimate interests.
Restrict Processing: Request that we restrict the processing of your personal information under certain conditions.
Data Portability: Request a copy of your personal information in a structured, machine-readable format.
We process your information primarily to fulfill contracts we might have with you (e.g., if you make an order through the Site) or based on our legitimate business interests. Our legitimate interests include operating and improving our Site, ensuring security, preventing fraud, providing customer support, analyzing Site usage, and communicating with users about relevant products/services (where consent is not required). Please note that your information will be transferred outside of Europe, including to the United States and potentially Canada (where some service providers may operate).
Know: Request information about the categories and specific pieces of personal information we have collected about you, the categories of sources from which the personal information is collected, the business purpose for collecting, selling, or sharing personal information, and the categories of third parties to whom we disclose personal information.
Delete: Request the deletion of your personal information, subject to certain exceptions (e.g., necessary to complete a transaction, comply with legal obligations).
Correct: Request the correction of inaccurate personal information that we maintain about you.
Opt-Out of Sale/Sharing: Request to opt-out of the "sale" or "sharing" of your personal information. Under the CCPA/CPRA, "sharing" can include disclosing personal information for cross-context behavioral advertising... [rest of description unchanged] ... You can exercise this right primarily by managing your preferences through our cookie consent management tool, accessible via our website footer link titled "Do Not Sell or Share My Personal Information" or through the cookie settings interface.
Limit Use of Sensitive Personal Information: Request limitations on the use and disclosure of sensitive personal information (if we collect it) beyond what is necessary to provide the goods or services requested... [rest of description unchanged] ...
Non-Discrimination: You have the right not to be discriminated against for exercising any of your CCPA/CPRA rights.
How to Exercise Your Rights:
If you would like to exercise any of these rights (whether under GDPR, CCPA/CPRA, or other applicable laws), please contact us using the contact information below. Please specify the right you wish to exercise and provide sufficient information to allow us to verify your identity. We may need to request additional information from you to confirm your identity and process your request. For requests related to opting out of the sale/sharing of data via cookies and pixels, please use the "Do Not Sell or Share My Personal Information" link in our website footer to access our consent management tool. For other rights requests:
Email: privacy@pharmdtobeguides.com (Please include "Privacy Rights Request" in the subject line)
Mail: PharmDtoBe Guides, 1636 N. Cedar Crest Blvd, #438, Allentown, PA 18104, United States
We will respond to your request within the timeframes required by applicable law.
DATA RETENTION
We retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
Specific retention periods include:
Order Information: When you place an order through the Site, we will maintain your Order Information (including name, address, contact details, and purchase history) for our records for a period of 7 years after the order date to comply with legal and tax obligations, unless you ask us to delete this information sooner (subject to legal restrictions preventing deletion).
Marketing Information: If you subscribe to our email list, we will retain your contact information (e.g., name and email address) until you unsubscribe or withdraw your consent, or if your account remains inactive (e.g., no email opens or clicks) for a period of 2 years.
Analytics Data: Information collected for website analytics purposes (such as through Google Analytics or Facebook Pixel) is typically retained in an identifiable or aggregated form according to the settings of those services (e.g., Google Analytics data may be retained for up to 26 months) before being anonymized or deleted according to their policies.
Course Access Information: Information related to your access to online courses will be retained for as long as you have active access to the course and for a period of 1 year thereafter for administrative and support purposes, unless a longer period is required for legal or contractual reasons.
Customer Service Inquiries: Records related to customer service inquiries (e.g., emails, contact form submissions) may be kept for 3 years after the inquiry is resolved to manage follow-ups and maintain service quality records.
Even if you request deletion, we may need to retain certain information for legal or administrative purposes, such as record-keeping, tax compliance, or fraud prevention.
MINORS
The Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete it.
POLICY CHANGES
It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you by email to the primary email address specified in your account (if applicable) and/or through a notice on the Site home page. The date the privacy policy was last revised is identified at the top of the page ("Last Updated"). You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Site and this privacy policy to check for any changes.
CONTACT US
PharmDtoBe Guides
1636 N. Cedar Crest Blvd
#438
Allentown, PA 18104
United States
Email Address: privacy@PharmDtoBeGuides.com
Effective as of June 4, 2022
